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Love, Loyalty, and Likes: Managing Family Dynamics and Public Image in the Digital Age| By Sulaimon Olanrewaju

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Love, Loyalty, and Likes: Managing Family Dynamics and Public Image in the Digital Age| By Sulaimon Olanrewaju
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Understanding Family Dynamics

Family dynamics is a subset of group dynamics, a concept coined by socio-psychologist Kurt Lewin in 1945. Group dynamics refers to the interplay of behaviors, attitudes, and aptitudes within a group and their effects on individual members and group goals.

The family, as the smallest social unit, is a group of individuals related by blood, marriage, or adoption. According to Burgess and Locke in The Family: From Institution to Companionship (1945), a family consists of a single household where members interact and communicate within their social roles. However, this definition may not fully apply in Nigeria and much of Africa, where the family extends beyond the nuclear unit to include grandparents, uncles, aunts, cousins, nephews, and nieces.

Family dynamics encompass the interactions, obligations, and responsibilities within a family unit. These dynamics influence communication styles, aspirations, and expectations, ultimately shaping an individual’s character and worldview. As noted by Thomas, Liu, and Umberson in Family Relationships and Well-Being, family interactions have long-lasting effects on personal development.

Love in the Family

Love is fundamental to family life. It fosters hope, energy, and creativity. It is an emotional connection characterized by strong feelings of affection, kinship, companionship, or benevolence. Love is an active force aimed at improving the well-being of its object.

Family love manifests in various ways, including support, bonding, and care. It serves as a foundation of security, ensuring that family members have each other’s backs. The Yoruba saying, gbogbo omo l’akin l’oju iya e (every child is valued by the mother), encapsulates this notion.

Love also encompasses romantic and sexual dimensions, with intimacy seen as a profound exchange of one’s innermost being. Despite its commoditization in modern times, intimacy remains a crucial expression of romantic connection, conjugal unity, and procreation.

Expressing Love

Dr. Gary Chapman’s book The Five Love Languages (1992) identifies five ways people express and receive love:

1. Words of Affirmation – Encouraging and appreciating loved ones through kind words.

2. Acts of Service – Supporting loved ones in achieving their goals.

3. Giving Gifts – Thoughtful presents that reflect appreciation and value.

4. Quality Time – Spending meaningful moments together.

5. Physical Touch – Expressing warmth through appropriate contact such as hugs and hand-holding.

The Complexity of Love

Love has positive and negative dimensions. While it inspires great art, music, and human connections, it has also led to conflict and destruction, as illustrated by the Trojan War. Love, when unreciprocated or misguided, can lead to heartbreak and chaos.

Loyalty in Relationships

Loyalty is an allegiance to a person or cause, marked by devotion and duty. Philosopher Josiah Royce (1908) described loyalty as a “practical and thoroughgoing” commitment to a cause or person. It exists in various forms: between spouses, parents and children, siblings, friends, and even larger groups such as teams and nations.

Loyalty is often betrayed due to unbalanced affections. As musician Teddy Pendergrass sang in When Somebody Loves You Back (1978), love is most fulfilling when reciprocated. Ideally, love should be given fully (100%) by both partners to eliminate space for disloyalty.

The Impact of Digital “Likes”

The concept of “likes” was popularized by Facebook in 2009. Likes have since become indicators of engagement, credibility, and financial opportunity. Businesses and influencers rely on them to measure their content’s effectiveness, while others monetize digital engagement. Social media platforms are no longer just spaces for connection; they are economic tools.

The Digital Age and Public Image

The digital age, also known as the Information Age, has democratized access to information. It allows individuals to create and disseminate content, shape conversations, and monetize digital presence. However, it has also led to a growing sense of individualism, shifting social relationships from communal to personal interest-driven interactions.

Managing public image in this era involves amplifying positive attributes while downplaying negative aspects. Organizations and individuals must carefully curate their digital presence, as reputation significantly impacts success.

The Double-Edged Sword of Digital Technology

Technology enhances work efficiency and family connections but also facilitates infidelity and betrayal. Digital infidelity, such as sexting or online relationships, has disrupted many marriages. Moreover, digital betrayal occurs when people exploit private content for monetary gain or attention.

Notable examples include Nigerian singer Tiwa Savage, whose intimate video was leaked online, and an Ibadan-based cleric whose private video was allegedly released by close family members for digital fame. Such incidents underscore how technology can be misused for personal gain at the expense of others’ dignity.

Strengthening Family Values

To counter digital infidelity and betrayal, society must reinforce traditional family values. These values—fidelity, honesty, hard work, support, selflessness, love, and faith—are essential in maintaining strong family bonds and ethical behavior.

Family remains the primary space for moral and social development. It shapes an individual’s identity, problem-solving abilities, and interpersonal relationships. The transmission of these values is the responsibility of parents and older family members. However, the pursuit of financial success has led many to neglect this duty, contributing to the erosion of core family principles.

Conclusion

Balancing love, loyalty, and digital interactions is crucial in navigating family dynamics and public image in the modern world. While technology offers numerous benefits, it also presents challenges that must be addressed through a return to fundamental family values. Ultimately, strong family bonds, ethical conduct, and conscious digital engagement can help individuals and society thrive in the digital age.

Tags: 9jaspectatorsBy Sulaimon OlanrewajuLove Loyalty and LikesManaging Family Dynamics and Public Image in the Digital Age
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