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Home Lifestyle Culture

THE STORY OF ADÉGBÖRÒ L’OJA OBA: THE RISE OF A MARKET TITAN

Reporter by Reporter
May 1, 2024
in Culture
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THE STORY OF ADÉGBÖRÒ L’OJA OBA: THE RISE OF A MARKET TITAN
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Ibadan, Nigeria – In a bustling city known for its vibrant markets, the story of Adégbörò L’oja Oba stands out as a testament to the power of perseverance and entrepreneurial spirit.

Hailing from the heart of Ibadan, Adégbörò set out for Lagos in search of greener pastures. With a determination to make his mark, he began his journey as a porter (Alabaru), carrying heavy loads on his head at the Oyingbo market.

Years of hard work and discipline paid off as Adégbörò was able to save enough to purchase his first cart, a tool that not only eased the physical strain but also increased his earning potential. Recognizing the value of his investment, he went on to acquire six more carts, which he then rented out to others.

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Adégbörò’s ambition knew no bounds, and he soon ventured into a new enterprise – the Bolekaja, a ubiquitous van used for commercial transportation. Mastering the art of driving, he built a fleet of six Bolekaja vans, cementing his place as a respected entrepreneur in the bustling city.

The crowning achievement of Adégbörò’s journey was the construction of a magnificent building in the heart of Oja Oba, where the Olubadan Palace once stood. This grand edifice stood as a testament to his unwavering determination and the fruits of his labor.

As Adégbörò’s success became known, many sought his counsel, eager to uncover the secret behind his remarkable rise. His response was simple yet profound: “Eni ti o le se Alabaru l’Oyingbo, ko le se bi Adégbörò l’Oja Oba” – a reminder that true success is built upon a foundation of hard work and perseverance, with no shortcuts to sustainable wealth.

Adégbörò’s story serves as an inspiration to generations, a shining example of the transformative power of grit, resilience, and the willingness to start from the bottom. In the annals of Ibadan’s vibrant business landscape, the name Adégbörò L’oja Oba will forever be etched as a symbol of the Nigerian entrepreneurial spirit.

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