In a significant move, the Tolaram Group, a Singapore-based conglomerate, has acquired a 58% stake in Guinness Nigeria, the local subsidiary of the global beverage giant Diageo. The deal, worth 103 billion Nigerian naira (approximately $70 million), marks Tolaram’s continued expansion in the Nigerian market.
Tolaram, the company behind the popular Indomie noodle brand, has been steadily building its presence in Nigeria over the years. The group already owns a diverse portfolio of consumer products in the country, including Lush Hair extensions, Minimee, Dano Milk, Hypo, Kelloggs, Colgate Mimie noodles, and Power Oil.
The acquisition of Guinness Nigeria comes at a challenging time for the beverage company. Guinness Nigeria recently reported a loss after tax of 61.7 billion naira for the nine-month period ending March 31, 2024, a stark contrast to the 5.9 billion naira profit recorded in the same period the previous year. Despite a 28% year-on-year revenue growth to 220.3 billion naira, the company’s financial health has been severely impacted by significant foreign exchange losses totaling 83 billion naira and a pre-tax loss of 60.5 billion naira.
The financial strain has wiped out Guinness Nigeria’s retained earnings, pushing the company into a negative equity position of 4.7 billion naira. Additionally, the company’s interest expenses on loans and borrowings surged by 490% year-on-year to 5.6 billion naira, further compounding its fiscal challenges.
Despite these setbacks, Guinness Nigeria remains optimistic about its future. Diageo, the parent company of Guinness, will retain the brand name and receive a licensing fee from Tolaram to use the Guinness name for business and commercial purposes in Nigeria.
The Tolaram Group, led by the Aswani family, has a rich history in Nigeria, dating back to the 1960s when they first arrived in the country in search of new opportunities. The family’s resilience and perseverance led them to introduce the iconic Indomie noodle brand, which has become a staple in Nigerian households.
The Tolaram Group’s expansion into the Guinness Nigeria business is seen as a strategic move to diversify its portfolio and capitalize on the country’s growing consumer market. With the completion of the Lekki deep-sea port, another significant investment by the Aswani family, the group is positioning itself to play a crucial role in Nigeria’s economic development.
As the Tolaram Group continues to expand its reach in Nigeria, the acquisition of Guinness Nigeria highlights the group’s confidence in the country’s long-term growth potential and its ability to navigate the challenges faced by established players in the market.
