By Afeez Omoniyi Oxygen
“A people without the knowledge of their past history, origin, and culture is like a tree without roots.” – Marcus Garvey.
In yet another culturally enriching move, Governor Seyi Makinde (GSM) has reaffirmed his commitment to the economic and cultural revitalization of Oyo State with a policy directive mandating civil and public servants in the state to wear Aso Ofi on Thursdays.
Under this directive, civil and public servants are encouraged to dress in or complement their outfits with Aso Ofi, a traditional fabric predominantly produced in Iseyin, Oyo State, and other parts of the state. This initiative underscores the administration’s dedication to boosting local industries, strengthening economic growth, and preserving the Yoruba heritage.
More than just clothing, Aso Ofi is a symbol of identity, craftsmanship, and tradition. It holds deep historical significance in Oyo State, with Iseyin widely recognized as the “home of Aso Ofi.” For generations, Iseyin has been a hub of traditional weaving, influencing fashion in Ibadan and Oyo towns. The Aso Ofi markets in Iseyin and Oranyan serve as major trading centers, attracting both local and international buyers who value the authenticity and uniqueness of the fabric.
With this new government policy, the demand for locally made attire, particularly Aso Ofi, is expected to rise. This will create economic opportunities for weavers, traders, and artisans across the state, generating employment, especially for youth and women, who make up a significant portion of the textile industry.
A closer look at this policy reveals that it is not just about wearing traditional attire—it is a strategic move toward economic growth, cultural preservation, and tourism promotion. By subtly encouraging the incorporation of Aso Oke and Aso Ofi into daily fashion, the policy aims to revitalize the textile industry, support local businesses, and inspire innovation among designers, fashion houses, and retailers. Furthermore, it will enhance Oyo State’s reputation as a major cultural hub, attracting historians, cultural enthusiasts, and investors from across Nigeria and beyond.
From the outset of his administration, Governor Makinde has been committed to developing the tourism sector, and this policy further reinforces that commitment. However, to maximize its benefits, the government must expedite the construction of the Aso Ofi International Market in Iseyin. Once completed, this market will serve as a central hub for Aso Ofi trade, attracting international investors and fashion enthusiasts seeking collaboration with indigenous weavers. It will also encourage the exportation of Aso Ofi, positioning Oyo State as a global leader in traditional textile production.
Beyond trade, the market will be a major tourist attraction, drawing visitors eager to witness the artistry of Aso Ofi weaving firsthand. This, in turn, will boost revenue generation for the state, as tourism and commerce thrive around the Aso Ofi ecosystem.
To further promote this initiative, the government should support the Aso Ofi Festival held in Iseyin by organizing exhibitions and fashion shows to showcase the fabric on a global stage. Similar to how Ankara, Kente, and Adire have gained international recognition, Aso Ofi deserves a spotlight in the global fashion industry.
The “Wear Native, Grow Oyo” policy is a commendable initiative aligned with Governor Makinde’s broader vision for economic empowerment, cultural preservation, and tourism development. With proper implementation, this initiative will strengthen local production, empower thousands of artisans, boost tourism revenue, and attract international collaborations. Most importantly, it will preserve Oyo’s rich cultural heritage, ensuring that future generations remain connected to their roots.
Governor Makinde’s administration has demonstrated foresight, and this is yet another policy that will leave a lasting legacy for generations to come. As this initiative takes full effect, it is now up to the people of Oyo State—civil servants, business owners, and cultural stakeholders—to embrace it wholeheartedly.
Together, we can wear our heritage with pride, grow our economy, and place Oyo State on the global map of textile excellence.
●Omoniyi writes from Iseyin.
